Hi, I’m Tyler—founder of R&P Custom Lures, proud father, and lifelong fisherman. Fishing has always been at the heart of my life. I grew up casting lines with my dad and grandfather, creating memories that I still cherish the thrill of the first bite, the quiet patience of waiting, and the laughter shared on the water. Life eventually got busy, and like many, I drifted away from the sport I loved.

It wasn’t until I watched my sons discover fishing for themselves that my passion was reignited. Watching their excitement rekindled the same sense of awe and thrill I experienced as a child. From that spark, R&P Custom Lures was born.What started as a hobby quickly grew into something much bigger. I began crafting lures in my spare time testing, tweaking, and putting not just materials, but memories into each creation. For me, lure making isn’t just about catching fish; it’s about family, tradition, and sharing the joy of fishing with others.

Thank you for supporting a small business built on passion, craftsmanship, and love for the sport. Tight lines, and I hope our lures bring you and your loved ones as much joy as they’ve brought to me and my boys.